7 thoughts to keep in mind as you construct your camp website...

Brochures are becoming less and less relevant
The switch has occurred: Your website is now your primary marketing piece.  While brochures are not “dead”, they are fading at a fast pace.  In the information age, people want information NOW and they tend to AVOID being put on a mailing list. 

Camp marketing is changing
Camp fairs are becoming ineffective. Referral agents are nearly going out of business.   Why?...  Because most people prefer doing their comparison shopping on-line and on-their-own.    

Your website is an investment.  If done correctly, it will pay for itself very quickly.
For most camps, signing up a couple campers will cover their website investment. If designed efficiently and creatively, your investment will pay for itself many times over.

“The day after we launched our site, new we had a returning camper sign up solely because the site pumped her up about coming to camp again.”
- Jon Grabow, Owner/Director, Camp Chen-A-Wanda     

Videos are part of your website
As video continues to take over the internet, tangible DVDs are becoming less needed.  Creating videos for your website is essential.

Our goal: new campers, returning campers, staff members.
Simply put, our goal in creating your site is to bring in new campers, retain current campers, and attract staff members.  Secondary goals that may apply to your camp are to connect with alumni and rent facilities. 

Creating a camp website is vastly different than creating a standard, professional site.
A few big challenges you face …

- Appeal to parents so they will entrust their child’s life with you.
- Appeal to campers so that they will think your camp is the coolest.
- Appeal to college-aged staff members so that they want to spend their summer at your camp for little pay.
- Avoid coming across as too corporate and professional, as you are trying to sell camp.
- Keep thing simple, while trying to relay tons of information to a variety of audiences. 

These website design and organization challenges contrast most other professional website projects. Many design firms do not have experience in facing these obstacles.

Portray the message of camp
Above all, your website should reflect the values of your camp. Some examples of messages to portray: creativity, integrity, simple-minded, fun, safe environment.

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